I guess the trend officially started last season when both the Orioles and the Blue Jays decided to revisit the glory days and remodel their logos after when they were most successful. For the Jays, it was the 1992-93 seasons, the only times they have appeared in (and won) a world series, along with the last time they even won the AL East. The Orioles returned to the cartoon bird, which brings back a time when they won their last AL pennant and world series (1983).
For the O's, the move was a clear success. By moving away from the design that hung over them during the worst years in franchise history, it was easy for the baseball world to love them again. A younger, spunkier team with a fun logo makes everyone want to hop on board the bandwagon.
Overall, I am really impressed with the changes. Making something new and different isn't always the way to go, and I'm glad that going back has worked for a few organization.
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